In the United States, Black History Month is commemorated during the month of February.  Since its Inception, the Black community met the creation of Black History Month was met with enthusiastic response: it prompted the creation of Black history clubs, an increase in interest among teachers, and interest from progressive whites. Black History Month has also expanded beyond its initial acceptance in educational establishments. Carter Woodson’s organization, now known as the Association for the Study of African American Life and History (ASALH), designates a theme each year. For example, “Black Health and Wellness” in 2022 focused on medical scholars, health care providers, and health outcomes. The Wall Street Journal describes Black History Month as “a time when the culture and contributions of African Americans take center stage” in a variety of cultural institutions, including theaters, libraries, and museums.  <!–split–>

Black History Month has garnered attention from the U.S. business community. In 2018, Instagram created its first Black History Month program with the help of its Head of Global Music & Youth Culture Communications, SHAVONE. Instagram’s Black History Month program featured a series of first-time initiatives, including a #BlackGirlMagic partnership with Spotify and the launch of the #CelebrateBlackCreatives program, which reached more than 19 million followers. In February 2020,

Many American corporations commemorated Black History Month, including The Coca-Cola Company, Google, Target Corporation, Macy’s, United Parcel Service and Under Armour.

On February 18, 2016, 106-year Washington, D.C., resident and school volunteer Virginia McLaurin visited the White House as part of Black History Month. When asked by President Barack Obama why she was there, McLaurin said: “A Black president. A Black wife. And I’m here to celebrate Black history. That’s what I’m here for.”